Last Thursday, October 30th was the big launch event for the new Playboy fragrances for men by Coty at The Hotel Rivington Penthouse. Christie Hefner (Chairman and CEO of Playboy), Bernd Beetz (CEO of Coty Inc.) and Steve Mormoris (SVP Global Marketing Coty Beauty) were there to celebrate the launch along with special guests- The Girls Next Door, Holly Madison, Bridget Marquardt and Kendra Wilkinson. I was invited to attend the event and press conference to learn about the fragrances. The media got a chance to watch the behind the scenes from the commercials and also watched the actual commercials- they’re very seductive and alluring, I really like them. The new Playboy fragrances for men “capture the essence of four sophisticated and contemporary city lifestyles: Hollywood Playboy, Malibu Playboy, Miami Playboy and Vegas Playboy”, their motto is “press to play”.
More info and tonnnnssss of pics over at nitro:licious!
More pics after the jump…